Need some gentle coaxing into using iTunes? Well, you're in luck; Cupertino's annual download giveaway starts today and runs through January 6th. The free gifts kick off with some Coldplay tracks and videos from the band's latest Apple-sponsored festival appearance. But don't let that put you off; we expect to see more music, some apps and even books over the next few days. Each one's available for just 24 hours, so it could be worth checking the dedicated app daily. It's up for grabs at the link below.